The importance of brand consistency (on your cheques that is…)
The business cheques you use enhances your corporate brand and can be just as important as your letterhead. Here at Bank Security Printing we offer a full design and artwork service, utilising your company colours, logo and style for individualisation of your cheques.
By adding your corporate identity to the cheques you use it:
- helps you to differentiate your business, making you stand out in your customers and clients minds
- gives your business a personality and identity that people can relate to
- effectively delivers and reinforces your key messaging
- drives authority and trust in your business
- drives customer loyalty
- positions your corporate brand alongside finance
Ensuring that both your messaging and visual branding is clearly and consistently applied across all communication channels makes sense, as strong consistent branding reinforces your identity and drives positive sentiment and trust.
Bank Security Printing is fully Cheque and Credit Clearing Company (C&CCC) accredited, and can provide expert assistance if you are considering personalising your business cheques.
If you would like to receive a sample cheque which shows not only how you can design your business cheque, but also the security features available, just let us know.